'If you are a professionally active company with ambition, trademark registration is a must. Brand names are your company's capital. A unique brand name adds to your company's quality image and adds value. It's not something you want to have any trouble with, and it far outweighs the costs.'
Steven de Lira came to the Netherlands in 1994 from Curaçao to study industrial engineering and management. After graduating, he set up Opensa, a firm specialising in organisational consultancy and SilkBricks, a software company that makes tools designed to accelerate innovation processes within businesses.
Caribbean Dutch trademark